X-Rite ColorChecker White Balance Card (M50101)

Style: ColorChecker White Balance Card The ColorChecker White Balance target is now improved to enhance its effectiveness as a tool for white balancing a digital camera. When this card was first introduced to the market in 2003, popular opinion was that in order to accurately set the white balance of a camera the target needed to be white. However, through extensive testing with the latest major digital camera models, we have found that a more accurate colour to use is a light gray. Therefore, the lightness level of the colour has been changed to match the same formula currently used in the ColorChecker Passport. Lightness is not the only change. The target is also more spectrally neutral than the prior white formula. This ensures there is no colour bias when using the target for white balancing and delivers a better colour rendition. The new enhanced colour formula will give photographers another level of colour accuracy in their colour managed digital workflow.